How to Create a Content Strategy for the Web (2018 Beginner’s Guide)

Do you need to write a Content Strategy but have no idea where to start? Or have you come up with a strategy before, but are looking for a way to improve upon that process? Well, I’m here to help with both.

I’ve been in the same place as you and after searching for, reading, and researching all the so-defined top resources on the subject (and not getting a lot out of them) I decided to create this 11,000+ word guide on “How to Create a Content Strategy”.

This guide is broken down into 9 steps, with detailed information on how to perform each step, along with helpful tips and techniques. There’s also a template for each step (that you can download as a whole).

Move through the guide at your own pace and if you have any questions, don’t hesitate to drop some comments. I’ll do my best to help you overcome any trouble you are having.

Lastly, be sure to come back here and leave a comment at the bottom of this page to let me know what you thought of the guide, what could be improved, or leave any of your own tips. Enjoy!

Content Strategy Steps

Content Strategy

Step 1: Define Your Content Strategy Goals

Customer Personas

Step 2: Define Your Audience & Develop Personas

Competitor Analysis

Step 3: Complete Your Competitor Analysis

Content Audit

Step 4: Conduct a Content Audit

Content Type

Step 5: Decide What Type of Content to Create

Content Metrics

Step 6: Define KPIs & What Metrics To Track

Content Promotion

Step 7: Define a Promotion Strategy

Content Calendar

Step 8: Create a Content & Promotion Calendar

Content Evaluation

Step 9: Start, Evaluate & Redefine


What did you think of this Content Strategy guide? Was it helpful? Was there anything that I missed? Is there anything you would like me to cover more in-depth?

Whatever it is, leave a comment below. I’ll answer and address each of your comments personally. And as always, thanks for reading!

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