LeadBoxer is a SaaS company that allows B2B and B2C companies to track lead activity throughout the buyer journey. For example, with their platform, you can track web visits, email opens, link clicks, and more. All of this data is attributed to a specific person so you can view their entire history with your company and qualify them as a lead. Automatic lead scoring also helps to qualify prospects.
In working with Leadboxer, we have produced content that people interested in this type of tool would search (ex. Sales reps, marketing teams, etc.). Topics include email tracking, sales tactics, lead generation ideas, and more.
For the specific blog post detailed here, “19+ Lead Generation Tools from the Experts”, the target keyword was “lead generation tools”. The post was published in mid-June, 2018.
As you can see in the screenshots below, at the time of writing this (Aug. 8, 2018), the blog post already ranks as the 5th result in Google for that specific search. It also ranks for related keywords such as “best lead generation tools” and “lead generation software”. Additionally, the post has already secured a few high-quality backlinks.