LeadBoxer is a SaaS company that allows B2B and B2C companies to track lead activity throughout the buyer journey. For example, with their platform, you can track web visits, email opens, link clicks, and more. All of this data is attributed to a specific person so you can view their entire history with your company and qualify them as a lead. Automatic lead scoring also helps to qualify prospects.
In working with Leadboxer, we have produced content that people interested in this type of tool would search (ex. Sales reps, marketing teams, etc.). Topics include email tracking, sales tactics, lead generation ideas, and more.
For the specific blog post detailed here, “10+ Best Email Tracking Apps for Gmail & Outlook”, the target keyword was “email tracking app for gmail”. As you can see in the screenshots below, the blog post ranks as the 3rd results in Google for that specific search. It also ranks for related keywords such as “email tracking”, “email tracking gmail”, and “gmail tracker”.