Content Project Management
As mentioned earlier, we use Trello to manage the content production process. We create a board specifically for your company organized into Research & Ideas, Queue, Writing, Editing, Promoting, and Done. This allows us to create a content calendar and share the status of each piece in the content production/promotion process.
We don’t create low-value, “fluff” pieces. All of our blog posts are at minimum 1,000 words long. We won’t write anything shorter than that. Ideally, we like to have content that’s in the 1,500 to 2,500-word range. Longer content tends to perform better in search and is perceived as more valuable.
Social Media Promotion
We promote each blog post using your social media accounts. We use Buffer to manage and schedule posts across all of your social accounts.
Forum & FB Group Promotion
We promote each blog post across different forums or groups in your industry when possible. For example, Inbound.org or Growth Hackers in the marketing space. We will define these places in the onboarding process and as we continue our relationship.
Here we create a simple email for each blog post to send out to your list. We can use any email platform you are using. Some of our favorites include MailChimp and SendinBlue.
A content upgrade is an added piece of content that a visitor signs up for in exchange for their email. This is one of the most effective ways to grow your email list. Here we will create a content upgrade to be used on a specific (or multiple) blog posts across your website. We will then set up the call-to-action and email capture for the corresponding content upgrade.
A basic content upgrade would be something fairly short like a checklist or PDF of a blog post. This would also include a simple design. An advanced content upgrade would be a piece that is more in-depth like a short eBook. This would also have a more complex yet professional design.
During the first month, we complete initial keyword research to identify opportunities to target when creating content. This is an ongoing process that we complete every month to generate content ideas.
Keyword Ranking Reports
Each month we will provide you with a report for keyword rankings. This is done using Ahrefs. We set up an account for your company with Ahrefs to keep track of rankings.
Submission to “Fetch by Google”
By using “Fetch by Google”, we can request to have newly posted blog posts indexed. This can be helpful in ranking quicker. We do this for every blog post or new page.
Post Blog Post to Your Website
We will post each blog post to your website. Many companies use WordPress for their blog or website. We have an automated process for posting blog posts (created in Google Docs) straight to your WordPress site as a draft. We then publish it live from there. However, we’ve worked with other systems and would be happy to learn whatever CMS you are using.
Here we will create a custom graphic for the header or featured image of your blog post. This helps with branding and making your content stand out more.
These are the number of included hours in your package price for consultation and update calls.
SEO Optimized Posts
Here we ensure each post has a keyword driven title, uses meta descriptions, appropriate alt tags and other on-page SEO ranking factors.