We don’t create low-value, “fluff” pieces. All of our blog posts are at minimum 1,000 words long. We won’t write anything shorter than that. Ideally, we like to have content that’s in the 1,500 to 2,500-word range. Longer content tends to perform better in search and is perceived as more valuable.
Content Project Management
As mentioned earlier, we use Trello to manage the content production process. We create a board specifically for your company organized into Research & Ideas, Queue, Writing, Editing, Promoting, and Done. This allows us to create a content calendar and share the status of each piece in the content production/promotion process.
Organic Social Media Promotion
We promote each blog post using your social media accounts. We use MeetEdgar to manage and schedule posts across all of your social accounts.
Forum & FB Group Promotion
We promote each blog post across different forums or groups in your industry when possible. For example, Inbound.org or Growth Hackers in the marketing space. We will define these places in the onboarding process and as we continue our relationship.
In addition to organic promotion via social media and forums, we also allocate funds for paid promotion of each content piece. This promotion includes getting social media posts from other industry Facebook and Twitter accounts and running Facebook ads to target users who would be interested in each content piece.
Email Newsletter Promotion
We write and design an email newsletter for each blog post to send out to your list. We can use any email platform you are using. Some of our favorites include MailChimp and SendinBlue.
Lead Magnet Creation & Landing Page/CTA Setup
A lead magnet is an added piece of content that a visitor can sign up for in exchange for their email. This is one of the most effective ways to grow your email list. These contacts can be used for lead gen purposes and/or content promotion.
For clients on our Pro or Premium plan, we create a lead magnet every 3 months. This lead magnet can be used on specific or multiple blog posts across your website. In addition to writing and designing this lead magnet, we also set up a landing page and/or call-to-actions (CTAs) across your blog. CTAs will introduce the offer and we can either send interested visitors to a landing page to download the lead magnet or offer it in a popup. (this will depend on the information you want to collect, performance, and simply preference).
A basic lead magnet would be something fairly short like a checklist, PDF of a blog post, or short informative content (ex. 5 tips to…). Our basic lead magnet features a simple yet professional design. An advanced lead magnet would be a piece that is more in-depth like a short eBook. The design for this piece would also be more complex.
During the first month, we complete initial keyword research to identify opportunities to target when creating content. This is an ongoing process that we complete every month to generate content ideas.
Keyword Ranking Reports
Each month we will provide you with a report for keyword rankings. This is done using Ahrefs. We set up an account for your company with Ahrefs to keep track of rankings.
Post Blog Post to Your Website
We will post each blog post to your website. Many companies use WordPress for their blog or website. We have an automated process for posting blog posts (created in Google Docs) straight to your WordPress site as a draft. We then publish it live from there. However, we’ve worked with other systems and would be happy to learn whatever CMS you are using.
SEO Optimized Posts
We ensure each post has a keyword driven title, uses meta descriptions, has appropriate alt tags, and adjust other on-page SEO ranking factors.
Custom Graphic Creation
For each blog post, we create a custom graphic for the header or featured image. This helps with branding and making your content stand out more.
These are the number of included hours in your package price for consultation and update calls.
For clients on our Pro or Premium plan, we also include ongoing link building. Backlinks are a huge factor when it comes to SEO and ranking individual pages. Many advocate that backlinks are the most important factor. In theory, the more relevant backlinks you have to a specific page, the better chance it has to rank for the target keyword.
However, number of backlinks aren’t the only thing to consider. The relevancy and authority of the site that links to your content is also important. For example, if you’re a marketing company, a link to your site from Hubspot is much more valuable than a local news blog.
When building links, we consider both relevancy and authority. All of the links we place are from Domain Authority (DA) 30+ websites (a metric for measuring the authority of a website) and from relevant blogs in your industry.
We primarily place backlinks through guest-posting and through other content pieces our writers are working on. We can do this because we work with a network of different writers and have established these relationships. However, we can also complete other forms of link-building if needed (ex. broken link building).
Additionally, you can also invest in our link building services even if you are not on one of our retainer plans or you’d like to secure more backlinks than what is included in our plans. If this is the case, please reach out to us for more information.