Content Marketing Tools

100 Experts Surveyed: Here Are The Best Content Marketing Tools

We surveyed 100 marketing professionals and asked them:

What content marketing tools do you use, why, and how has each tool helped your company create or promote content?

Our respondents answered back with 120 different tools and over 20,000 words describing the usages of each. We combed through all of this data to only show you the best responses in this epic guide.

Below, you will find a complete list of all the tools tallied by mentions, a list of the Top 10 and how these experts use each tool, and a breakdown of the other platforms mentioned with interesting quotes on their different use cases.

The Top Content Marketing Tools by Mentions

The chart below shows every tool that was mentioned from our list of 100 content marketing professionals and how many mentions each tool received (in other words, how popular it was).

You may notice that the number of mentions add to more than 100. This is because we asked respondents “what tools do you use?” and not “what one is your favorite?”. Thus, many responded with multiple platforms they use, so we made a mark of every mention in this tally:

Tool Count
Ahrefs 19
Canva 16
Grammarly 12
SEMRush 12
BuzzSumo 12
Buffer 10
Trello 8
Hootsuite 7
Google Search Console 5
Moz 4
Google Analytics 4
BuzzStream 4
HubSpot 4
Hunter.io 4
MailChimp 4
Asana 4
Keywords Everywhere 4
AnswerThePublic 4
Word 3
UberSuggest 3
Hemingway editor 3
Yoast 3
Google Alerts 3
WordPress 3
CoSchedule 3
Zest 2
MarketMuse 2
ClickFlow 2
Pitchbox 2
Google Sheets 2
Google Keyword Planner 2
Quuu Promote 2
Sprout Social 2
Feedly 2
Pixabay 2
Unsplash 2
LSIGraph 2
Adobe Spark 2
Basecamp 1
Hashtagger 1
Google Drive 1
Dropbox 1
Last Pass 1
CrazyEgg 1
Inspectlet 1
Unbounce 1
Optimizely 1
Google Optimize 1
BrightEdge 1
Looker 1
MailerLite 1
Planoly 1
Evernote 1
IFTTT 1
Mailshake 1
Dictionary.com 1
Monday.com 1
Flock 1
Missinglettr 1
Yet Another Mail Merge 1
Opt-In Monster 1
Sawa 1
Promo 1
Google Docs 1
Pipedrive 1
GatherContent 1
Lucky Orange 1
Box 1
Airtable 1
The Tweeted Times 1
Smarterqueue 1
Fatrank 1
Google Trends 1
Infusionsoft 1
GroupHigh 1
Slack 1
Twinword 1
Spyfu 1
Magento 1
Drupal 1
Joomla 1
Rocketium 1
Yala 1
SEOPressor’s Blog Title Generator 1
Asvanced Marketing Institute’s Headline Analyzer 1
Google Forms 1
Zapier 1
Easel.ly 1
SocialBee 1
ClearBit 1
Survey Monkey 1
CopyScape 1
Pexels 1
Lightrom 1
Snapseed 1
GIMP 1
Adobe Premiere 1
Divi Builder 1
WorkFront 1
BrainShark 1
ScreamingFrog 1
Google Docs 1
Serpbook 1
Alexa 1
Zoho 1
Mandrill 1
SERP Checker 1
Gorkana 1
Gmass 1
Timely 1
Atomic Reach 1
Ninja Outreach 1
Nimble 1
Jira 1
Confluence 1
SerpStat 1
MeetEdgar 1
PressRush 1
Quora 1
Showpad 1

With that out of the way, let’s take a look at the top 10 tools by popularity.

Improve Your Content's Effectiveness

The Top 10 Tools Mentioned

The top 10 includes four SEO tools (Ahrefs, Moz, SEMrush, Google Search Console), two social media scheduling tools (Buffer, Hootsuite), one content management tool (Trello), one graphic design tool (Canva), one writing/editing tool (Grammarly), and one promotion/outreach tool (BuzzSumo).

Not surprisingly, there are quite a few familiar platforms in the top 10. However, some of the ways our respondents are using each of these tools are quite interesting. We’ve ranked the top 10 and included quotes on the best usages for each.

Check them out below (and then continue on to find out how others are using the rest of the 110 tools on this list):

1. Ahrefs

ahrefs

Ahrefs is the holy grail of content marketing tools. Ahrefs started out as just a backlink analysis and SEO tool, but has grown into an all-in-one suite of tools that you can use for competitor research, keyword research, brainstorming topics to write about, and a whole lot more.

Brandon Ballweg
Founder of Compose Click

While Ahrefs is typically utilized for link building research, the content explorer tool is incredibly helpful in coming up with ideas for what to write about based on what is getting the most traffic. I can see how other companies are writing about similar topics and leverage that to create content that is stronger and thus will perform better for our brand.

The best strategy for utilizing this tool is to start by typing in your industry as a topic, and then drilling down into more specific topics, ideas, and services from there to see what is getting traffic. You can also use the content gap tool on Ahrefs to see what your competitors are writing about that you haven’t covered yet.

Alexandra Bohigian
Marketing Director at Enola Labs

Using Ahrefs’ Content Explorer, I can quickly and efficiently find a list of content similar to what we’ve published. I can then either pull a list of sites who linked to that content, or the writers of that content.

Then, I can put that list into Hunter.io and scrape all the email addresses for those sites that linked to (or published) similar content to us – and match them up in a Google Sheet to their respective articles.

The Yet Another Mail Merge plugin then lets me send personalised emails to each of these sites, letting them know we’ve just published a great piece of content they might find useful. This is a super simple and easy way to outreached content when you’re strapped for time, and an awesome way to get backlinks to your content.

Izaak Crook
Content Marketing Manager at AppInstitute

My absolute favorite tool is Ahrefs! I use it because of it’s simple interface and super valuable features.

I do my keyword research in their Keywords Explorer feature to find what content I should create and what I can rank for. This also shows the top 10 of the Google SERP, so I know what content I need to outperform (by using the skyscraper technique).

I then create my content and go back to Ahrefs’ Keyword Explorer again. This time I go to the top five results and check all their backlinks. By doing this, I find the people/websites that might be interested in my content and pitch them my new – and better – piece of content.

Finally I go to Ahrefs’ Content Explore” feature and type in my content keyword. This shows me the top performing content pieces and I can see who shared it on Twitter. I pitch all of these people as well. This process has been very beneficial for us.

Jacob Dahl
CMO at TimeOn

We use Ahrefs in our agency because it can help you quickly uncover new content ideas and identify the best link-building opportunities to help your SEO rank well against your competitors.

For example, if you need to brainstorm new content ideas, you can use Ahrefs’ Content Gap tool. Simply navigate to Site Explorer, enter your domain, select Content Gap, and enter up to 10 competitors to reveal keywords and topics that your competitors are ranking for that you have not yet covered.

You can also discover low-hanging content opportunities by examining your competitors’ high traffic pages. To do this, open Site Explorer, enter a competitor’s domain and search for Top Pages. You’re scouting for pages that have lots of traffic with very few or no referring domains. Once you’ve pinpointed a potential opportunity, use the keywords dropdown to reveal the number of keywords that page ranks for within the top 100 Google search results.

These keywords can provide inspiration for what keywords you can target.

Finally, we love using Ahrefs’ Content Explorer for finding guest blogging opportunities. Simply search the name of a guest blogger in your industry with the author operator in Content Explorer to locate the websites where they have guest posted. Then, reach out and see if you can write a guest blog for those websites too.

Alistair Roberts
Founder of Media Heroes

2. Canva

canva

Canva replaces Photoshop for those who struggle designing content. It is extremely easy to use, inexpensive, and provides great quality work.

Filip Boksa
CEO at BookingKoala

Canva is something that is useful for every piece of content, and seriously is my go-to quick fix. I use it to make banners, filter images, and overlay icons, to ensure content aligns with our brand.

Olivia Folick
Digital Marketing Manager at Ideal

For me, Canva has probably been the most helpful tool. When I started in content marketing, I didn’t have any graphic design experience, but I had to create images for our social media, blog, and ads.

Canva makes it really easy to quickly design everything from workbooks to Instagram posts, and it looks way more professional when we’re promoting content on social or on our site. It’s also been incredibly time-saving, especially when I have a lot of other demands on my time. I’m a big fan!

Molly Powers
Editorial Manager at Relode

3. Grammarly

grammarly

Working on a small team, Grammarly has been like an extra set of eyes.

How many times have you written, edited, and rewritten a piece of content to then find yourself struggling to proofread before it goes live or to print?

We’re often too close to our own writing to subjectively review – even it’s just to look for typos! Grammarly is a great additional check on your work, and they have both free and paid levels to suit your needs.

Danielle Hohmeier
Director of Marketing at Juristat

My favorite content marketing tool is Grammarly. I’ve been using the paid edition for a few months now, and it’s great for both highlighting errors you may have missed in your writing and also making suggestions for better words to use. It can also switch between American English and UK English.

Sam Carney
Content Delivery Manager at Copify

Mistakes happen. And when you’re writing/posting in real time on behalf of a business, simple typos, errors, or missing words could be disastrous and harm business’s online reputation. Grammarly saves me all the time. I can write and post without worries because I know Grammarly would catch and point if I miss anything.

Ayesha Ambreen
Content Strategist at AyeshaAmbreen.com

Grammarly has been a lifesaver as a free editing platform.

As a former journalist, grammar mistakes are a pet peeve but I think we also all know that self-editing is a slippery slope as our minds automatically fill in blanks for us, making things read better than they may in reality.

I move and create quickly. Grammarly allows me to put one more check on my output before I publish. You can upload documents to be edited or install the Chrome extension to have mistakes identified as you go.

Just last week, Grammarly saved me from sharing a document with our entire company with the phrase “pubic platform” as opposed to what I really meant: “public platform.” Definitely not the same meaning!

Amanda Fowler
Communications Manager at OrthoCarolina

4. SEMrush

semrush

One of my favorite tools to use when creating content for our website is by far SEMrush. This tool allows you the insight of what topics people are searching for as well as giving you the knowledge of what keywords your competitors are focusing on.

Michael Russell
Director of Digital Marketing at Ratchet Straps

SEMrush is a tool I’d recommend paying for because it’s so worth it. I have found so many topics for content in our industry based on the tools within SEMRush.

You can compare your website against your top competitor and see which keywords they rank for but you don’t and vice versa. This can help you decide what topics are most important to focus on. SEMRush will also analyze your website and tell you what errors need to be fixed, what backlinks you have pointing to your website, help you monitor your brand, and track social media.

Jessica McCune
Marketing Specialist at Sellozo

5. BuzzSumo

buzzsumo

BuzzSumo is an excellent tool for topic research. You plug in your search term, and the tool will return a list of top performing content pieces which are already going viral on social media. It takes the guesswork out of the topic research process.

You can also see the list of people with their social accounts who are sharing those content pieces. If someone already shared an article on the topic of “Content Marketing Tools” a month ago, it’s highly likely they would share yours too if your content piece is at least as good as theirs or even better. Just grab the list of the Twitter handles which have already shared similar content pieces, follow them, and share your content with a warm pitch.

Syed Farhan Raza
Founder of The Inbound Crew

I like to use BuzzSumo to check out my competition and to see what are their top performing content articles. The great part is that it actually provides me with a lot of useful info and tells me exactly what people are interested in reading and finding out more about.

Andreea Dobrila
Online Marketing Expert at GloriaFood

6. Buffer

Buffer

After testing out a variety of tools, Buffer has become our favorite tool to promote and schedule posts.

First of all, it has great free and low budget plans for startups and small businesses who just need the basics. But Buffer also has advanced functionality for companies who want to do a little more. They have a great calendar tool, mobile app, Chrome plugin, etc. Buffer is super easy to use and it saves us a ton of time every week.

James Meincke
Senior Marketing Manager at CloserIQ

Buffer is our social media marketing tool. It allows us to schedule social media posts beforehand and then report on their clicks, shares, likes, etc.

Social media posting should be something businesses do at least every other day or more. However, it can be hard to find the time to remember to post. Buffer eliminates this problem. We would recommend planning your social media schedule a month or two in advance and then scheduling it in Buffer.

Keri Lindenmuth
Marketing Manager at KDG

Simple, easy to use, lots of analytics, and very affordable pricing, including a pretty useful free-to-use plan. Buffer allows us to manage different accounts from the same place and makes scheduling super easy.

The free version is useful for small businesses since you can manage up to three accounts and schedule 10 posts for each one (which is more than enough for small businesses). And, you can also pay the awesome version, that is cheap and lets you schedule up to 100 posts for five accounts (which is more than you would ever need :)).

Justine Camacho
Content Manager at Talk Travel

7. Trello

Trello

One of my favorite tools for content marketing is Trello. I use for both my website and a handful of my clients, and I have to say, it’s one of the easiest, most functionable, and streamlined ways to manage content production.

I have a column for ideas (which need to be fleshed-out), approved ideas (with a full brief on the topic), content in progress, content being reviewed, and content published/ready to promote.

Those columns—combined with due dates—make it super easy to see where each piece is up to. It’s much better than WordPress’ native calendar, or any other tool I’ve tried to manage production!

Elise Dopson
Freelance B2B Writer at EliseDopson.co.uk

The single best tool I use is Trello. I use it to keep track of workflow (i.e., the current status of each piece in the queue) and also as an editorial calendar.

I love that it’s cloud-based and you can attach drafts, images, links, and source material. My favorite feature is the ability to communicate with your writers in real time. By tagging and untagging appropriately, it’s simple to ask for clarification, recommend deeper analysis, or simply compliment your team member on a job well done. I was introduced to Trello six years ago and have implemented it into every editorial and supervisory role since.

Jeffrey M. Roberts
Owner & Editor-in-Chief at JR Editorial

We employ anywhere from 16-20 freelance writers and backlink builders on an ongoing basis in addition to the individual projects we execute internally. Trello helps us keep tasks and contractors organized so nothing falls through the cracks.

Amanda Hagley
Content Marketing Specialist at Aceable

For our organizational needs and team communication, we use Google Sheets, Google Forms, and Trello.

In Google Sheets, we keep our database of keywords, article titles, publishing dates, etc. We also add new content assignments there. Using Zapier, those assignments are sent to Trello.

Writers move those assignments from “Under Construction” to “Completed” where our publishers take over. We review their articles in Grammarly to see if they meet our technical and grammatical criteria. Then, using Google Forms, we provide immediate feedback to the writers. From there, the articles go into WordPress and are formatted for publishing.

Helen Belleville
Content Marketing Supervisor at Grafted-In

The most beneficial tool we’ve found is probably Trello. We went through a complete rebrand and website build earlier in the year. This required us to enlist the services of a third-party developer and Trello proved invaluable in liaising with them to give real-time feedback, share designs and most importantly, stick to our deadlines.

William Geldart
Content Marketing Manager at BPS World

8. Hootsuite

hootsuite

If a person does not have access to Hubspot‘s full marketing suite, I highly recommend using Hootsuite. I’ve tried Sprout Social, Buffer, MeetEdgar, and more. This was my favorite of them all.

It has a fair price point, an intuitive layout, great publishing tools, and sufficient analytics. In my experience, the tool has been nearly glitch-free. I rarely have trouble with content publishing incorrectly.

Abby Clemens
Marketing Manager at Image Studios

After trying several platforms to manage our social media, I tend to recommend Hootsuite the most. While I do like the features, I think you get the best bang for your buck, even if I think it could improve some.

On this platform, I can view my own past and scheduled posts, comments, and number of likes. I can also subscribe to certain feeds and hashtags so that I can track their activity. I also like that I can view my work in a feed form, or through a calendar. I manage my Instagram, Facebook, Twitter, Pinterest, and LinkedIn on this platform, which saves me so much time in my work.

Maddison Meijome
Content Manager at Save Me From

9. Google Search Console

google search console

Google Search Console helps data driven SEO & content marketing professionals measure the organic growth and visibility of created content. When you pair this data with Google Analytics, you are able to easily and accurately measure the results of your efforts.

We are nothing without a solid strategy and these metrics help lay the foundation for a great campaign.

Natalie Athanasiadis
Head of Growth at Ormi Media

I use Google Search Console to ensure we are utilizing the best search terms and keywords within our content. I also use the platform to gather ideas for new content based on the most searched terms related to our industry.

Rosie Gladden
Marketing Manager at ImageX

10. Moz

moz

Moz’s Exact Page Link Explorer shows which keywords a page is ranking for. Moz gives a better overview of rankings, and SEMrush is better at narrowing things down, in my opinion.

Hung Nguyen
Marketing Manager at Smallpdf

SEO is our main focus when it comes to creating content. That’s why Moz is the tool I use the most frequently.

Being able to do keyword research, track my rankings, and see if any have fallen is critical, and I love having it all in one place. It also helps me decide which content is the top priority to create. For example, I can see if a certain keyword that I’m interested in has a low difficulty and high search volume, so that I know I should write about it as soon as possible to capitalize on that traffic.

Tatiana Morand
Content Marketing & SEO Coordinator at Wild Apricot

The Other 110 Content Marketing Tools

Lastly, we’ve outlined the rest of the content marketing tools on this list.

Below, you will find each tool broken down by category (not necessarily in order) along with a quick snippet of what that tool does. We’ve also highlighted a few of the most interesting quotes regarding some of the usages for these tools.

SEO & Keyword Research Tools

Keywords Everywhere – Free search volume, CPC, and competitive data tool for keyword research

I use this tool to generate ideas for my articles, to decide on a topic for ‘how-to’ guides. With each search query, I see related keywords, how often people look for them, and what other popular relevant topics I could leverage.

Lina Danilchik
Content Marketing Manager at SumatoSoft

Fatrank – Keyword rank checker (installs as a Google Chrome extension)

SpyFu – Complete tool for competitor and keyword research

UberSuggest – Free keyword research tool that was acquired by Neil Patel

Google Keyword Planner – Free keyword research tool provided by Google Ads

LSIGraph – LSI (related) keywords generator

LSIGraph is the most-used tool in my content marketing tool belt. It allows you to enter a keyword you’re writing content about, then spits out a list of LSI (related) keywords. Google sees the inclusion of these special keywords as an indicator that your content covers a topic well and is likely to satisfy user search intent (a hefty ranking factor). It’s free to use and I use it often.

Debra Carpenter
Content Marketing at Nathan Oulman Realty

BrightEdge – SEO platform for monitoring site health and conducting research

Twinword – Keyword research tool

If you don’t have access to Google Keyword Planner, this is a fantastic alternative. It’s a platform that allows you to search for keywords, and then filter the results by things like search volume, word count, and relevance score. Here’s the really cool feature, you’re also able to filter by user intent, such as ‘know’, ‘do’, ‘buy’, and ‘local’.

Elizabeth Bradshaw
Owner of Canvas Arts Boutique

ScreamingFrog – Desktop web crawler

Screaming Frog is a tool that allows you to quickly and easily scan a website to inventory its content. It tells you how many pages are on the website and how many words are on each page. It is a great tool to help me quickly inventory the pages that should be reviewed for “thin content” so I can decide whether to retire and redirect, delete, or update them.

Donna Duncan
SEO/Content Marketing Consultant at B-SeenOnTop

Serpbook – Keyword rank tracker
Alexa – Keyword research and competitor analysis tool

SerpStat – All-in-One SEO platform

SERP Checker – Google SERP analyzer

Yoast – SEO plugin for WordPress

Other Research Tools

AnswerThePublic – Visual keyword research and content ideas tool

Google Trends – Tool for looking at the search history of specific keywords or topics

Google Forms – Free form and survey builder

Survey Monkey – Online survey tool

Quora – Community for asking and answering questions

Whenever I am having trouble coming up with an original idea for a new piece of content, I go to Quora. To begin my search, I browse the list of questions people ask about a topic.

Once I have found a question I believe I can answer well, and fits within my content strategy (pillar topic and subtopics), I then search for the answer on Google. If relevant search results for my query are lacking, then I know I have found a hole that needs to be filled.

Tammy Duggan-Herd
Director of Marketing at Campaign Creators

Writing & Publishing Tools

Microsoft Word – The classic word processor

Google Docs – A cloud-based word processor that allows for collaboration

It’s not uncommon to have two to three writers adding to our biggest content pieces, but Google Docs makes it easy to keep tabs on what each writer contributed. I use the permission system to control who can edit the document and who can suggest changes.

Shelby Rogers
Content Marketing Manager at Solodev

WordPress – The most popular content management system (CMS) with 59.9% of the market share

Joomla – The second most popular CMS with 6.6% market share

Drupal – The third most popular CMS with 4.6% market share

Magento – CMS built for e-commerce

Hemingway Editor – Writing analyzer for evaluating the flow, style, voice, and readability of your content

Dictionary.com – Helpful resource when writing content

SEOPressor’s Blog Title Generator – Generates titles using a keyword you set

Rather than using this tool for our blog posts alone, we employ it to get catchy subject lines for our emails. This, in turn, helps to increase the probability of our email pitches being opened by journalists (who may be getting 100s of emails each day). Hence, despite everyone’s decreasing attention spans, we’ve been able to garner publicity for our top content pieces.

Syed Irfan Ajmal
Growth Marketing Manager at Ridester

Advanced Marketing Institute’s Headline Analyzer – Analyzes your headline based on emotional value

Copyscape – Plagiarism checker

Email Marketing & CRM Tools

MailChimp – One of the most popular and easy to use email marketing platforms

MailerLite – Email marketing software

Pipedrive – CRM and sales pipeline platform

OptinMonster – Popup and email list builder
Mandrill – Transactional email platform

Atomic Reach – Content intelligence platform for creating personalized marketing campaigns

Atomic Reach is a software that analyzes content on style, tone, and readability and compares it to pageviews and what type of content is best resonating with our audience. This has opened my eyes into who is using our content, and how to better align it to them.

Alex Weinbaum
Sr. Account Strategist at SiO Digital

Zoho – Full-fledged CRM and email marketing platform

Infusionsoft – All-in-One platform for CRM, marketing automation, analytics, and invoicing

HubSpot – One of the most popular CRM platforms out today

Monday.com – Simple and easy to use CRM

Nimble – Simple CRM platform

Tools for Influencer/Blogger Outreach

Yet Another Mail Merge – Google Sheets add-on for bulk email sending

Hunter.io – Email lookup tool

Mailshake – Cold outreach tool for Gmail

Ninja Outreach – Influencer and blogger outreach tool

Team Collaboration & Content Management Platforms

Asana – Project and task management platform

I have found over the years that Asana is one of the best free (or premium) programs for scheduling article orders when you have many clients. The program will also allow me to include subcontractors I use to make certain they are on top of their respective article deadlines.

If I am responsible for post scheduling for a client’s website, I have found that the Editorial Calendar Plugin works very well for any WordPress website. I simply save the articles as a “draft” and then tell the plugin what day and time to publish it.

Sonny O’Steen
Content Manager at Insurancequotes2day.com

CoSchedule – Content calendar tool

I love using CoSchedule because it integrates directly with WordPress. I can blog for my clients and then schedule a social media campaign without having to switch to a different program. I can assign tasks to my team, and they can create content in the schedule that doesn’t get published until I approve it.

Jackie Webster
Founder of The Jackie B Writing Company

MarketMuse – AI planning and content optimization platform

Basecamp – Project management platform

Flock – Communication and collaboration platform

GatherContent – Content operations platform

GatherContent allows you to make teams for certain clients, and adjust their permissions. As they go through the writing process, it allows you to see where each writer is. It allows you to set due dates, content calendars, and easy approvals. It allows you to create customized templates which communicate exactly what you need for any project.

Amber Hadley
Content Manager for Captevrix

Slack – Team collaboration tool

WorkFront – Online work management platform

Confluence – Content collaboration software

Jira – Workflow management tool

We plan our entire editorial calendar, showing topics to be covered by month, in Jira on a kanban board and everyone on the team has visibility to what is in progress and what the team is working on next. All of the content is then created in Confluence from idea stage to final draft and all review cycles.

Jira and Confluence are linked together so that I can check the status of any piece of work in Jira and click through to the Confluence page where the work is being done and then review, comment, and/or edit the content.

Bill Cushard
Director of Marketing at ServiceRocket

Google Drive – Cloud storage by Google

Google Sheets – Cloud-based spreadsheets

Dropbox – Cloud storage platform

Box – Secure file sharing platform

Airtable – Part spreadsheet, part database

I love Airtable’s workflow sheets and the ability to assign copywriters to stories while tracking progress. I also like how they share other spreadsheets of top companies on their blog so you can see how the industry is managing content creation and learn best practices.

Mirembe Birigwa
Editorial Manager at HealthChannels

Tools for Performance Analysis

Google Analytics – The popular and free web analytics platform

Lucky Orange – Dynamic heatmaps and visitor recording tool

CrazyEgg – Heatmaps and A/B testing platform

Optimizely – A/B testing platform
Google Optimize – A/B testing platform

Inspectlet – Session recording and heatmap platform

ClickFlow – Click-through rate analyzer

This tool was a huge gamechanger. Our testing of different title tags was drawn out and manual. We really weren’t aware of the real successes with our different title tags before using Clickflow.

It tracks your title tag and meta description changes and compares the results to the old title tag or meta description. Over time, you know exactly which title tag changes have the most positive impacts on your site clicks. The tool also identifies the pages on your site that could benefit the most from a title tag change.

Chad Zollinger
Content Marketing Specialist at BestCompany

Outreach Tools

BuzzStream – Influencer outreach tool

BuzzStream is my favorite tool for prospecting and outreach. The tool discovers contact information, social profiles, and site metrics for you, so it’s easy to prioritize contacts. Everything is stored within the BuzzStream platform, which gives your entire team one centralized database to work from. You can collaborate with teammates, share notes, and keep projects organized.

BuzzStream’s outreach tool allows you to quickly send personalized emails and schedule automatic follow-ups, which really streamlines the process. The tool also provides customizable campaign reports on how many targets saw your email, opened it, clicked, replied, linked to your website, etc. so you can see how you’re performing and update your pitch as necessary.

Sarah Hancock
Content Marketing Manager at
BestCompany

Zest – Content sharing community (similar to Growth Hackers)

Pitchbox – Influencer outreach and content marketing platform

Quuu Promote – Tool to share social posts on influencer feeds

GroupHigh – Influencer discovery tool

Gorkana – Media database

Gorkana is home to a journalist database of thousands of contacts, meaning you can build your media lists all in one place and refine them by publication, industry, media type (newspaper, blog, website, etc.) and place them in separate lists to ensure you target the right people with the right story.

James Nuttall
Content Manager at It Works

Gmass – Mass email sender for Gmail

PressRush – PR software

To get to a target audience’s eye level more quickly, I tap on PressRush to pitch to relevant media contacts whose platforms are recently publishing similar stories. This means I spend more time writing and pitching.

Jx Tan
Principal Consultant at Momentum Digital

Tools for Social Media

Sprout Social – Social media management tool

We use Sprout Social to manage all of our corporate social media channels and it is such a time saver. We can schedule content weeks in advance and look at all the reports to see if our social media strategy is working, and adjust if necessary. There is also an approval workflow that can be set up where users must submit something to be approved before it goes live so you can ensure there are no typos in the caption and the imagery is all in brand.

Tiffany McEachern
Social Media Specialist at PSCU

Planoly – Instagram scheduling tool

Missinglettr – Social drip campaigns for blog posts

Missinglettr is an app that creates and posts text snippets with images, quotes, or just plain text with hashtags you specify for every post you publish on your blog. You can schedule evergreen posts for a 12-month period. An added bonus is that you can also use Missinglettr to publish your posts on Medium.

Ole Lanfear
Site Owner of SloppySuccess

Hashtagger – Instagram hashtag generator

The Tweeted Times – Twitter content curation platform

Smarterqueue – Social media scheduling tool

Yala – Graphic editor and social media scheduling tool

SocialBee – Social media scheduling tool

MeetEdgar – Social scheduling tool with an automated content library

We use SocialBee for sharing things like coupons or quotes. We can fill a folder with posts that have coupons attached and then set a roster for the coming weeks. SocialBee will automatically choose a post from the folder and publish it at a selected time.

Louisa McGrath
Content Manager at Rebrandly

Graphic Design & Visual Content Tools

Adobe Spark – Online graphics creator

Adobe Premiere – Advanced desktop video editing software
Sawa – Automated graphic design platform

Promo – Online video maker

Rocketium – Online video editor

Lightroom – Desktop photo editing software

Snapseed – Photo editing mobile app
GIMP – Open source image editor

Easel.ly –  Infographic creator

If you do not want to hire a professional designer for your infographic, Easel.ly is the ultimate solution for you. With the help of this tool, you can easily create very attractive and appealing infographics. Easel.ly offers thousands of easily customizable templates to choose for use on your website, blog, or social networks.

Andrei Vasilescu
CEO and Digital Marketing Specialist at DontPayFull

Pixabay – Free stock photo website

Pexels – Website for free stock photos
Unsplash – Another popular website for free stock photos

Everything Else

Google Alerts – Set up alerts for mentions of specific keywords

Evernote – Note taking app

Feedly – RSS feed collector

It’s so important for any content manager or creator to stay up-to-date not only with the changes in SEO practices and Google search results but specifically with what others are writing about. I get to see articles from a few hundred sources all in one place every morning. It inspires me to create new topics every day or sometimes lets me know what everyone is talking about to get us in on the conversation!

Sylvia Shalhout
Content Marketing Manager at Mashvisor

LastPass – Password manager

Unbounce – Landing page builder

Looker – Business intelligence platform

IFTTT – Task automation tool

IFTTT is a very well known tool to create automations, you make your own formulas based on the “if this then that” principle. I use it to automatically syndicate my content to all my social media properties.

Alan Silvestri
Founder of Growth Gorilla

Zapier – Task automation tool

Divi Builder – Drag-and-drop page builder for WordPress

Timely – Automatic time tracking tool

On a day-to-day basis, I manage our team of content creators through the time management and reporting app Timely.

Each member has their own account and can use it to record time spent on certain tasks. Entries can be created by manually starting and stopping a timer and inputting data such as which task they have been carrying out, or through what they call ‘Memories’. It’s the ‘Memories’ function I find particularly useful.

It automatically records time spent carrying out tasks across all devices (laptop, tablet, etc.) and daily, weekly, or monthly reports can be generated based on this data.

Charlie Gardiner
SEO Strategist and Content Creator at Python

Clearbit – Sales records database

BrainShark – Sales enablement software

Showpad – Sales enablement platform

What Tools Do You Use?

Well, that covers it! Over 120 different tools from 100 content marketing professionals using each tool to help create or promote their content.

Hopefully, you’ve stuck with us throughout this post and found a few options that will help improve your own process. It took a longggg time to pull together this article but we got some seriously great responses from those that contributed, so I just want to say thank you to all of you who helped make this post possible!

However, we know this list is not definitive (as long as it may be) and there are still a lot more platforms out there.

Let us know in the comments below what tools you use most often and how they help with your own content marketing efforts, so we can all learn together and discover the best platforms to use!

8 Comments
  • Yam Regev
    Posted at 19:46h, 15 January Reply

    Thanks for the Zesty mention, Cody <3

    Yam Regev
    Co-Founder & CEO
    Zest.is

  • Abby Clemens
    Posted at 20:04h, 15 January Reply

    What a great read. This is quite an extensive list of valuable marketing tools. Glad to contribute!

  • Alexandra Bohigian
    Posted at 20:04h, 15 January Reply

    Thanks for including my response! Great to read about some of these other tools — I’ll have to check them out.

  • O Lanfear
    Posted at 23:52h, 15 January Reply

    Wow! This is a great post. Thanks for the inclusion.

  • O Lanfear
    Posted at 23:54h, 15 January Reply

    Thanks for including the app I mentioned. I love how comprehensive this list is.

  • Donna Duncan
    Posted at 01:28h, 16 January Reply

    You get a good sense of how challenging content marketing can be just by the diversity of tools and techniques people are using.

  • D.G.
    Posted at 15:05h, 16 January Reply

    Great list, thanks for sharing! We at Zenkit use (of course) https://zenkit.com.

  • Amber Hadley
    Posted at 19:03h, 16 January Reply

    Great stuff here! Thanks for sharing – I will refer back to this when I’m thinking about software 🙂

Post A Comment

ten + eleven =