Search Engine Optimization has increasingly become a top priority for all businesses looking to put content on the internet. With the onset of COVID-19 and the implementation of stay-at-home and shelter-in-place orders, almost all industries and businesses have been forced to accelerate the optimization of...
Why should anyone read what you write instead of choosing any of the multitude of content offerings posted by the numerous other authors online today? Web users are looking for interesting, valuable content that is relevant and actionable. To give them what they want, your content...
As an economic downturn continues due to the lasting effects of the COVID-19 pandemic, our world is facing new challenges like increased social distancing, limitations on in-person business, and dependence on virtual technology. Because of these changes, targeted email marketing messaging is becoming more important...
The Role of Digital Marketing Agencies in the Era of COVID-19 COVID-19 has altered the world. Things we once perceived as “givens” in civilized society, like being able to dine out, go to work, or travel across the country, are now banned or deemed too risky. Because...
Coronavirus COVID-19, Technology, and Social Media Responsibility There’s no denying the coronavirus COVID-19 has caused quite the media storm in the last few weeks. From schools closing across the country to major events being postponed or canceled, it makes you question how technology and the dissemination...
Creating the Perfect Trello Content Calendar: A Step-by-Step Guide The Content Marketing Institute estimates that 88% of B2B companies incorporate content marketing in their overall marketing strategy, but only 32% have a written process for execution. The way most large companies effectively simplify the matter is by using...
Even though it’s overlooked and often misunderstood, there’s one phase of editing that can transform your content from mundane to extraordinary. If your livelihood depends on creating great content on a consistent basis, then content editing is one tool you can’t live without. In this guide, you’ll...
We surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each tool helped your company create or promote content? Our respondents answered back with 120 different tools and over 20,000 words describing the usages of each. We combed...
Finding a good writer can be a real pain in the ass and if you don’t know what to look out for, you could waste hundreds of dollars on useless content. That’s why I decided to create this massive, step-by-step guide covering my exact process for finding...
Should you hire a full-time employee, work with freelancers, or contract with an agency when it comes to content creation and promotion? It’s a common question for CEOs, business owners, and marketing managers when it comes time to invest in content marketing. Each option has its...
