We surveyed 100 marketing professionals and asked them: What content marketing tools do you use, why, and how has each tool helped your company create or promote content? Our respondents answered back with 120 different tools and over 20,000 words describing the usages of each. We combed...
Finding a good writer can be a real pain in the ass and if you don’t know what to look out for, you could waste hundreds of dollars on useless content. That’s why I decided to create this massive, step-by-step guide covering my exact process for finding...
Should you hire a full-time employee, work with freelancers, or contract with an agency when it comes to content creation and promotion? It’s a common question for CEOs, business owners, and marketing managers when it comes time to invest in content marketing. Each option has its...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Finally, we’ve hit promotion. Many other Content Strategy resources out there, don’t talk enough about promotion and how important it is to your...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. You’ve finally reached the end and it’s time to put everything into action. It may be scary and unsettling, but don’t worry. Your...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now that you know what type of content to create, it’s time to decide who will do what and when. For some companies,...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. As I mentioned briefly in the previous step, you want to take into consideration that creating content is not only about just...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. You’ve set your goals, developed your personas, analyzed your competitors, and completed the painstaking process of conducting a content audit. Now, it’s...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now, it’s time for the dreaded content audit. If you’re a small company, just getting started, or just haven’t produced much content...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Next, it’s time to take a look at what your competitors are doing. You want to get an idea of what their...