This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. You’ve set your goals, developed your personas, analyzed your competitors, and completed the painstaking process of conducting a content audit. Now, it’s...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now, it’s time for the dreaded content audit. If you’re a small company, just getting started, or just haven’t produced much content...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Next, it’s time to take a look at what your competitors are doing. You want to get an idea of what their...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now, it’s time to define your audience and develop customer personas based on this information. I know what you’re thinking: “Can’t I just...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Before you get ahead of yourself trying to come up with content ideas and how you'll promote them, you first need to...
Having trouble figuring out who your target market is? Then, you’re in the right place. This article contains 101 questions to ask yourself when beginning to define your audience (or even when it’s time to re-evaluate). Often, companies, or people in general, build up the false idea that...