Running a small business isn’t easy. Still, there probably hasn’t been a better time to be a small business owner. Countless software tools are helping to level the playing field, making it possible to compete with much larger companies. There are so many different software options out...
Should you hire a full-time employee, work with freelancers, or contract with an agency when it comes to content creation and promotion? It’s a common question for CEOs, business owners, and marketing managers when it comes time to invest in content marketing. Each option has its...
Does this sound familiar? You or your web designer built a website for your business and since then, it has sat stagnant. You haven’t updated any content and you haven’t performed any routine updates. It’s a common case, especially among small businesses, and it can put...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Finally, we’ve hit promotion. Many other Content Strategy resources out there, don’t talk enough about promotion and how important it is to your...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. You’ve finally reached the end and it’s time to put everything into action. It may be scary and unsettling, but don’t worry. Your...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now that you know what type of content to create, it’s time to decide who will do what and when. For some companies,...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. As I mentioned briefly in the previous step, you want to take into consideration that creating content is not only about just...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. You’ve set your goals, developed your personas, analyzed your competitors, and completed the painstaking process of conducting a content audit. Now, it’s...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Now, it’s time for the dreaded content audit. If you’re a small company, just getting started, or just haven’t produced much content...
This post is part of a 9-step guide to creating a Content Strategy. To return to the landing page for this guide, click here. Next, it’s time to take a look at what your competitors are doing. You want to get an idea of what their...
