Content Marketing & SEO

The first step to creating great content is discovering your goals as a company and learning what type of content your target audience enjoys.

Our onboarding stage revolves around asking you questions to determine your needs, better understand your audience, and define what type of content to create.

After onboarding, we move onto keyword research. Finding the right keywords to target is vital to being able to rank your content and attract organic search traffic.

In this step, we identify a list of opportunities that sit in the “Goldilocks Zone” (A keyword or search term that receives a significant enough amount of monthly search volume yet the competitiveness of that keyword is low). From there, we work together to decide the best keywords to target.

With keyword research done, it’s time to come up with content ideas to target those specific keywords. Once we know what keywords to target, we’ll generate a few topic/article ideas to hit each keyword. We run these ideas by you first for approval and once settled, we’ll move forward with producing the content.

When working with Jawfish Digital, you’ll never be in the dark about the status of each content piece. In order to keep you up-to-date on everything that is going on, we set up your own content board in Trello organized into lists like “Queue”, “Writing”, “Promoting”, etc.

You will have full access to this board where we will add any articles that we are working on. As each article progresses, we move it to the corresponding lists and post updates within that article’s Trello card.

When producing content, we have three main stages: Research, Writing, and Editing.

Any research needed to put together the article is handled by one of our industry-specific writers. From there, all content is written in Google Docs. This allows us to easily share the piece with you when complete and you can leave comments for any revisions you need. If you’re happy with the piece, we’ll move onto posting it. If you need any revisions, we’ll handle 100% of any edits you need until you are completely satisfied.

Once you’re happy with the content, we’ll then move onto publishing it to your website. Many of our clients use WordPress, but if you don’t, no worries! We can work with any system your website uses.

We handle the entire publishing process from formatting to coding and design.

Every piece we publish is optimized for SEO. Areas we check include:

• Using a clean URL that includes your target keyword
• Including the target keyword in your page title
• Using sub-headers that include related keywords
• Using alt-tags to properly describe images to search engines

If you don’t know what all of these are, don’t worry. We know our stuff and we’ll be happy to explain each point in detail.

Promotion is a huge part of Content Marketing that is often missed. You can not simply publish an article or blog post to your website and expect people to land on it randomly. You need to promote it. Especially for the sake of attracting links. Links to your article or page are known as “Backlinks” and they are vital for ranking high in Google.

During our onboarding process, we’ll determine a few of the best ways and places to promote your content based on what type of followers you already have and where your target customers spend the most time.

Some of the ways we promote content include:

• Email marketing. We design, create, and send out emails to your list of subscribers using your preferred email marketing platform.
• Social media promotion. We promote blog posts via organic and paid social promotion to get initial traffic to each content piece.
• Link building. We actively build backlinks in order to help boost article ranking.